January 20, 2022

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taste in choosing a house

PITCH DECK: Giraffe360 raises $4.5m to disrupt authentic estate photos

3 min read
  • Giraffe360 needs to disrupt real estate photography.
  • The British isles startup has produced an quick-to-use digital camera agents can use to deliver superior-high-quality pictures, a flooring plan, and a digital tour of a assets.
  • CEO Mikus Opelts claims the startup has seen an uptick in attention-grabbing through the pandemic, considering the fact that its provider also will make distant viewing a lot easier.
  • Take a look at Organization Insider’s homepage for more tales.

The coronavirus pandemic has impacted the way we invest in and offer properties, with lockdowns and social distancing altering how and in which possible potential buyers glimpse at homes.

British startup Giraffe360 is tapping into that development by generating it much easier for estate agents to digitize assets listings. It offers a proprietary digital camera, which it pitches as an straightforward-to-use gadget that lets estate agents to generate substantial-good quality pictures, ground plans, and virtual tours with out the require for an external photographer.

Pics are then mechanically despatched via 4G or WiFi to Giraffe360’s backend provider. Team manually overview the content material for accuracy and top quality, ahead of packaging it all up and sending it back again to the estate agent inside of 24 hours, prepared for on the net listing.

The entire offer prices £399 a month, and the idea is that the estate agent never has to consider too tricky about generating 3D tours, photographs, or floor options.

Mapping out a floorplan

Mapping out a flooring prepare

Giraffe360


CEO Mikus Opelts told Enterprise Insider there is at this time “a great deal of ache” in the procedure of finding a serious estate listing on-line, which Giraffe360’s company would make more simple.

“For working day to working day documentation, we change the want for a experienced photographer to occur down,” he claimed. “90% of our end users are estate agents.”

The startup has just raised $4.5 million led by LAUNCHub Ventures and Hoxton Ventures, with HCVC and Modify Ventures also taking part.

It operates in 26 markets presently, but hopes to increase to 40 in just a year. Giraffe360 has around 70 personnel, quite a few of whom had been hired remotely through the pandemic, and whom Opelts has hardly ever satisfied. He mentioned the agency experienced observed amplified inbound desire in the course of the pandemic, when existing buyers had been producing use of functions they hadn’t previously applied, these types of as digital viewings.

European VC investors are inclined to shy absent from hardware startups, as Opelts acknowledged. He pointed to the point that Giraffe360 helps make revenue from subscriptions fairly than components gross sales.

“As a corporation that builds hardware, we have a better conditions for fundraising, loads of VCs are afraid of components,” he claimed. “The company product is subscriptions, and the digital camera is really a shell to receive people’s written content.”

He included that fundraising hadn’t been far too demanding, having said that, given that Giraffe360 experienced satisfied all of its current buyers prior to the pandemic.

Examine out Giraffe360’s (redacted) pitch deck:

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